Introducing the new 2024 Motorola Razr. I played a key role in developing assets for Motorola’s web, social, CRM, media, retail, YouTube, and partnership channels.
As part of this campaign, I created animations for a razr-themed Sphere activation in Las Vegas and designed display banner ads for digital channels across all carriers. I also crafted razr-themed homepage takeovers for the Chicago Bulls and Chicago Cubs. Currently, I’m working on an exciting activation with Paris Hilton, tying in her latest album release with the new Motorola razr.
Project
razr+ 2024
Client
Motorola North America
What I Did
HTML5 rich media display, 3D animation, lighting, rendering, video editing social media content creation.
VEGAS, BABY!
Pre-Vis #1
MSG Sphere x Moto
I played a pivotal role in directing, conceptualizing, and animating the new Motorola razr-themed Sphere in Las Vegas, bringing an innovative vision to life. By combining my expertise in creative direction and animation, I developed captivating visuals that highlighted the unique features of the razr+. From the initial concept to the final animation, I worked closely with the team to create an immersive experience that resonated with audiences and showcased the razr+’s cutting-edge design. The Sphere activation was a standout element of the campaign, enhancing brand presence and engagement through dynamic and visually striking content.
Pre-Vis #2
Chicago Bulls
Display Media
The new motorola razr+ is also scheduled to run $19M in marketing creatives, much of which include the 15 different variations of HTML5 display banners in 5 different sizes I created for this campaign. I was the sole creator of all display media for razr+ in the US and CAN. This included editing video and creating motion graphics to highlight main device KSP’s for each concept, exporting all assets, and coding/exporting the creatives from Google Web Designer to DV360 for our media team to traffic.