The 2020 Motorola Razr is a modern reimagining of the iconic Razr flip phone, combining nostalgic design with cutting-edge foldable screen technology. Released in September 2020, the device maintains its signature clamshell design while introducing a 6.2-inch P-OLED foldable display, offering users the convenience of a compact phone that unfolds into a full-sized touchscreen.
Project
Motorola razr (2020)
Client
Motorola US
What I Did
Concept, key visual development, social media, display media, 3D renders, animation, photography.
Full-Funnel Media Development
The 2020 Motorola Razr is a stylish and functional nod to the past with a glimpse into the future of foldable phones.
High-Impact Placements
To maximize its visibility and appeal, I created a series of high-impact media placements that highlighted its iconic design, foldable technology, and unique features.
Animation/Renders
Social Media
The 2020 Motorola Razr leveraged strategic social media placements to captivate a diverse audience by showcasing its unique blend of nostalgic design and futuristic technology. The campaign aimed to drive awareness, engagement, and desire for the reimagined foldable phone through dynamic content tailored to key platforms.