First Call is a global Motorola campaign that celebrates the 50 year anniversary of the first cell phone call ever made. I developed and executed a comprehensive content marketing strategy that aligns with the company’s overall marketing goals and objectives. This included assets across Motorola’s global web, social, CRM, and YouTube channels. Through this campaign, I was able to work with former Motorola engineer Martin Cooper, who invented the first cell phone and made the first call. I’m incredibly proud to have been able to work on this campaign that tells the story of one of the most pivotal moments in the history of telecommunications.
Project
A Call to Future Dreamers
Client
Motorola Global
What I Did
Concept, key visual development, social media content strategy, wrote, directed, shot, and edited campaign video.
A Call to Future Dreamers
One dream can change the world… Fifty years ago, Martin Cooper changed the future by turning his dream into reality with the first cell phone call as a Motorola engineer.
Key Visual & Wordmark
motorola.com
Modeling/Rendering
For the campaign KV, I wanted to touch on the golden aesthetic typically associated with 50 year anniversaries. I wanted to ensure the visual captured the essence of the moment in ’73, but highlighted its relevance to modern-day Motorola technology. Therefore, I decided to show the old original cell phone Motorola developed, alongside our newest flagship product- the razr. On screen of the razr is Martin Cooper calling, signifying him making the first call. Renders were created using Cinema4D and Redshift. Full mock and wordmark created in Photoshop.
